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Monday, April 19, 2004
Do you like advertising and product placement? Sure you do! Well you will love this because as it turns out marketing agencies are pushing print magazines "to open the text of their editorial pages to product placements." Yknow this is somethin I have always wanted! I am sick and tired of reading Fareed Zakaria go on and on about what we must do to create a free and stable Iraq while having no idea what kind of SUV he drives. Television and movies tell me what to buy all the time. Why cant my newspaper?
Just imagine this! "Hi, I'm Paul Krugman. As I sat down at my computer to write up a scathing rebuke of the Bush administration's fiscal policy, I opened up a scathing, bubbling, fresh A&W Cream Soda. Ahhhh... now that's liberally refreshing!"See just reading that makes me want to guzzle down a cool cold A&W and thats not even the real Paul Krugman. Which is why I want the real Paul Krugman to endorse products! Maybe he doesnt drink A&W. Maybe he drinks Mountain Dew! Although that would be so strange. It would totally make me rethink Paul Krugman if he were a Mountain Dew drinker. Or maybe it would make me rethink Mountain Dew! Perhaps it would acquire a more learned, fiscally sound gravitas, a more respectable and mature tone I usually associate with Schweppes. The possibilities are endless! Or at least endful, but in a cheap, briefly kinda-interesting way.
posted by fafnir at 5:53 PM
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